As I strive to make all year, I commonly elbow grease to pass Celiac Awareness Month empowering newly diagnosed celiacs as well as celebrating simply how awesome eating gluten costless tin endure for those who postulate a GF diet. However, inwards the 5 years since my celiac affliction diagnosis, I possess got noticed 1 large work amongst Celiac Awareness Month that I think it’s fourth dimension to openly address, as well as it has to make amongst the way many “gluten free” but non celiac prophylactic brands hijack this calendar month for their ain promotional needs.
I suppose y'all could state that this post service started amongst around gluten costless pizza. Or, to endure to a greater extent than accurate, “gluten free” pizza. Influenza A virus subtype H5N1 companionship contacted me on Instagram as well as offered to ship me around of their gluten costless pizza crusts inwards abide by of Celiac Disease Awareness Month. As a pizza lover, I directly started drooling at the thought, but subsequently spending around fourth dimension on the company’s website, I couldn’t uncovering anything almost their cross contamination protocol. I messaged the companionship back, proverb I'd dear to elbow grease their gluten costless pizza crusts but alone if they were cross contamination costless as, similar everyone amongst celiac disease, I tin instruct ill from a unmarried crumb.
Their response? Something to the melody of:
“We are working on creating a gluten costless certified product, but can’t guarantee no cross contamination at this point, as well as would non desire to adventure your health.”
Now, earlier I start talking almost why this predicament bothered me as well as the larger effect it represents, I desire to state this: this post service is non written amongst the finish of shaming or hating on this pizza companionship (hence why I’ve left it unnamed). Neither their packaging nor their website claims that their crusts are prophylactic for celiacs or costless of cross contamination, as well as I don’t think they reached out to me amongst the intention of causing harm.
However, this is simply 1 event of a much larger issue: the fact that many “gluten free” products promoted during Celiac Disease Awareness Month are genuinely non prophylactic for people amongst celiac disease. Considering that the companionship apparently knew I had celiac affliction as well as that cross contamination was possible amongst their products, this Instagram message likewise reveals how piddling many brands genuinely know almost celiac disease, fifty-fifty equally they “raise awareness” past times sharing their products.
This isn’t an isolated incident either. Even earlier Celiac Awareness Month officially started, I've seen bloggers promoting brands similar Omission Beer, delicious gluten free (and, most importantly, celiac safe) products simply terminal week.
However, I do believe that bloggers postulate to make their homework.
I believe that, peculiarly during Celiac Awareness Month, bloggers should locomote amongst brands who attention almost the celiac community...and whose products are genuinely prophylactic for members of that community. And if companies whose "gluten free" products aren't genuinely celiac prophylactic make desire to assist spread the give-and-take almost Celiac Awareness Month, they should follow 2 of import caveats: first, they should clearly dot for whom their "gluten free" products are prophylactic as well as whether cross contamination (which causes huge problems for people amongst celiac affliction similar me) is possible. Second? They should educate themselves on what "celiac disease" genuinely entails, as well as reverberate that noesis inwards their drive participation. |
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Would Celiac Awareness Month automatically meliorate if all production reviews, promotions as well as giveaways were cutting out? I uncertainty it. Personally, I think production reviews as well as giveaways are large reasons why Celiac Awareness Month is then fun. After all, May is almost to a greater extent than than simply educating people almost what celiac affliction is. It's likewise almost meeting equally a gluten costless community to part the tips, encouragement and, yes, favorite gluten costless products, that assist us alive happier, healthier as well as tastier gluten costless lives.
This finish of helping people conform to a gluten costless diet or thrive amongst celiac affliction can't endure fully accomplished, though, equally long equally misinformation as well as improperly marketed "gluten free" products construct upward a corporation portion of Celiac Awareness Month coverage.
Educate people - including bloggers! - almost what people amongst celiac affliction tin genuinely eat. Support companies who possess got the necessary precautions to create safe, allergy-friendly food.
This finish of helping people conform to a gluten costless diet or thrive amongst celiac affliction can't endure fully accomplished, though, equally long equally misinformation as well as improperly marketed "gluten free" products construct upward a corporation portion of Celiac Awareness Month coverage.
The Solution
As much equally I mightiness wishing to state otherwise, I don't possess got a corporation solution for this problem...but I make possess got around ideas, as well as they require y'all to bring together in.
Educate people - including bloggers! - almost what people amongst celiac affliction tin genuinely eat. Support companies who possess got the necessary precautions to create safe, allergy-friendly food.
Like this post? Tweet me around dear past times clicking here: "PSA: if your "#glutenfree" production tin possess got #crosscontamination, don't promote it equally #celiac prophylactic during #CeliacAwarenessMonth. Read all my thoughts on this of import effect hither --> http://bit.ly/2INfHJf"
And, peradventure fifty-fifty to a greater extent than importantly, recollect that equally bloggers, gluten free eaters, celiacs or their loved ones, it's our responsibleness to non alone construct wise choices almost the brands as well as products nosotros promote but likewise educate companies (and people) who incorrectly assume that "gluten free" agency "celiac safe."What make y'all think almost production reviews as well as giveaways during Celiac Awareness Month - or twelvemonth round? Tell me inwards the comments!
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